About Us

For over 10 years, we have supported our clients to successfully engage with the changing healthcare environment. Our approach is to take a holistic view of the healthcare system, to enable the life sciences industry to navigate and translate the complex challenges its customers face when shaping their market offer. We are proud that our clients say ‘we really get it’. What sets us apart is our diverse ‘core’ team. We handpick the right project team to meet your needs – a balanced blend of industry and healthcare consultants with the right level of seniority and expertise.

Sabina established Visions4Health in 2007. She has over 24 years of experience in healthcare – in the NHS, pharmaceuticals and healthcare consulting. Sabina remains passionate about supporting the life sciences industry's shift to a 'health systems approach' to business, co-producing patient solutions with budget holders to enable access and uptake of innovations. Sabina is proud of Visions4Health's track record as an implementer of customer-focused approaches, supporting clients to navigate strategic and organisational access and uptake challenges.

Sabina Syed
Founder and Managing Director

Having held a variety of roles within market access, marketing and sales, Sharon brings substantial experience from the pharmaceutical industry. Sharon has operated at Board Director level and has gained her experience within start-up companies and major blue-chip organisations. Combining her knowledge of the NHS health outcomes agenda with an understanding of value-based modelling, Sharon develops effective value propositions. Her experience encompasses a diverse range of specialist-led therapy areas, primary care products, public health-led areas (e.g. vaccines) and medical devices. Having been a final ABPI Code signatory for over 10 years, Sharon is familiar with the regulations that govern the pharmaceutical industry and operates as Compliance Manager for Visions4Health.

Sharon Driver
Associate Director

24 years of pharmaceutical industry experience have equipped Livi with expertise in leading, inspiring and driving high-performing, customer-focused marketing, area sales and account management teams. She has specific interest in healthcare systems and payer customer solutions.

Olivia Shaw
Senior Consultant

David’s career spans across roles within the NHS, the Department of Health and large pharmaceutical and consultancy organisations. He has acted as a practicing physician in internal medicine and medical oncology, a strategy analyst, and a commissioner, encompassing contract negotiation and management, clinical governance and pharmaceutical access. His solid background of nearly 20 years is highlighted by significant accomplishments, and he has a history of developing comprehensive strategies by using his experience and insight.

Dr. David Cunningham
Senior Consultant

A registered pharmacist with a diploma in Prescribing Sciences and an MSc in Business Management, along with 10 years' experience as Head of Medicines Management. She has many years of qualitative research experience within private and public sectors, and experience in advising the pharmaceutical industry from a NHS payer and policy-maker perspective. Fiesa is the Superintendent Pharmacist of a small community pharmacy chain.

Fiesa Henstock
Senior Consultant

Lisa is a registered pharmacist with an MSc in Clinical Pharmacy and over 20 years of NHS experience. She has worked in community pharmacy, general practice, primary care pharmacy management and planned care clinical commissioning roles. Lisa has extensive experience of medicines management, GP prescribing advice, primary/secondary care interface prescribing support, NHS commissioning, NHS market access strategy insights and medical writing. Lisa also has an MSc in Nutritional Medicine and works as a Research Fellow in nutrition at the Wingate Institute of Neurogastroenterology at Barts and The London School of Medicine and Dentistry.

Lisa Jamieson
Senior Consultant

An executive director with over 10 years of senior NHS management positions within specialist and teaching hospitals. Rob has a proven track record of delivering transformational change within large and complex organisations and across health systems.

Rob Elek
Senior Consultant

An Organisational Psychologist with over 12 years of experience in organisational, team and individual development. He has worked with large multinational organisations, the NHS, local authorities and colleges of further education. His credentials include an MSc in Occupational Psychology, a PGCE in Adult Education and a PG Diploma in Management.

Amir Khaki
Senior Consultant

With experience spanning both the pharmaceutical and FMCG industries, Emily brings to the team her extensive expertise in marketing across the Rx and consumer healthcare sectors. Covering senior marketing roles in blue-chip companies, as well as strategic consultancy and project management for a variety of clients, her experience covers all areas of the marketing mix, from innovation pipeline management and NPD launches to brand and communication strategy.

Emily Crighton
Senior Consultant

Helen has over 15 years of experience in marketing, sales and communications within the pharmaceutical industry. Helen’s expertise is well established in brand strategy, market access, new product development, lifecycle planning and implementation of high value tactics. Helen has worked across a number of disease areas, most recently oncology, in marketing leadership roles. Helen has a professional diploma in Marketing with the Chartered Institute of Marketing (CIM), and is a qualified executive coach.

Helen Quinn
Senior Consultant

Conor has over 14 years’ experience as a senior NHS system leader. Until recently, he was Chief Officer of Barking & Dagenham, Havering and Redbridge CCGs, where he led a series of major improvement initiatives locally and across London, including chairing the London-wide Urgent Care Transformation Board, securing agreement to develop the BHR Accountable Care System, and establishing 'Health1000', a new primary care provider model delivering integrated and personalised care. He began his career as an Occupational Therapist and has since worked in consulting for a range of firms, leading public sector transformation work in the UK and Europe. He is a qualified executive coach and a certified Neuro-Linguistic Programming practitioner.

Conor Burke
Strategic Advisor

A former Medical Secretary in physiotherapy and orthopaedics, Sarah went on to study for a BSc in Biology and became a laboratory technician for NHS HIV and Sexual Health services. Further experience of both field and market access roles within the pharmaceutical industry have developed Sarah’s understanding of market access and a customer-focused approach to project management.

Sarah Green
Project Manager

Nabil graduated with an MSci in Applied Medical Science, which equipped him with an excellent understanding of health science research. Alongside his studies, he had the opportunity to work abroad as a laboratory technician in Italy, and later, as a health educator in Ethiopia. Further experience as an HIV outreach volunteer in London enhanced Nabil’s understanding of health service delivery in the UK.

Nabil Ahsan
Project Manager

Amy graduated from Imperial College London with a BSc in Biomedical Science with Global Health and a Master of Public Health degree. She developed expertise in epidemiology, biostatistics, health research methods, health promotion and health service management, and undertook research projects on HIV transmission and second medical opinions. Alongside her studies, Amy worked on two major international cohort studies, investigating the effect of mobile phone use on cognitive and behavioural development in secondary school pupils, and on long-term health in adults.

Amy Harvey
Project Manager


Optimed is a specialist medicines optimisation provider that works collaboratively and in partnership with NHS commissioners and the pharmaceutical industry.

Optimed help to facilitate the introduction of safe and effective medicines, which enable the best possible outcomes for patients.

Prescribing Support Services (PSS) is one of the leading NHS medicines optimisation providers in the UK.

PSS work with several NHS commissioners and GP practices to provide a range of high quality patient-centred clinical services.

Outcomes Based Healthcare (OBH) are experts in defining and measuring health outcomes.

OBH offer specialist advice, tools and technology to help commissioners and providers make a reality of value-based healthcare strategies and outcomes-based contracts, tailored to specific populations and pathways.

Want to join our expanding team?

For over 10 years, we have invested in maintaining high technical stills, established rigorous governance processes, and built an enviable payer network to ensure we provide sound advice, grounded in insight reflecting the needs of the healthcare system and its stakeholders.


At Visions4Health, our values define what we do and who we are.


We are proud of our honest and transparent approach, and we are committed to operating to high governance standards.


Exceeding our customers’ expectations is our priority. We know the importance of deadlines. We take pride in pre-empting customer needs and take a proactive approach to project planning and delivery.


Our success for over 10 years has given us a proven track record of reliability and quality outputs with timely delivery.


Innovative problem solvers, eager to go the extra mile whilst demonstrating a passionate drive for exceptional outcomes.