About Us

For over 13 years, we have supported our clients to successfully engage with the changing healthcare environment. Our approach is to take a holistic view of the healthcare system, to enable the life sciences industry to navigate and translate the complex challenges its customers face when shaping their market offer. We are proud that our clients say ‘we really get it’. What sets us apart is our diverse ‘core’ team. We handpick the right project team to meet your needs – a balanced blend of industry and healthcare consultants with the right level of seniority and expertise.

Sabina established Visions4Health in 2007. She has over 24 years of experience in healthcare – in the NHS, pharmaceuticals and healthcare consulting. Sabina remains passionate about supporting the life sciences industry's shift to a 'health systems approach' to business, co-producing patient solutions with budget holders to enable access and uptake of innovations. Sabina is proud of Visions4Health's track record as an implementer of customer-focused approaches, supporting clients to navigate strategic and organisational access and uptake challenges.

Sabina Syed
Founder and Managing Director

Having held a variety of roles within market access, marketing and sales, Sharon brings substantial experience from the pharmaceutical industry. Sharon has operated at Board Director level and has gained her experience within start-up companies and major blue-chip organisations. Combining her knowledge of the NHS health outcomes agenda with an understanding of value-based modelling, Sharon develops effective value propositions. Her experience encompasses a diverse range of specialist-led therapy areas, primary care products, public health-led areas (e.g. vaccines) and medical devices. Having been a final ABPI Code signatory for over 10 years, Sharon is familiar with the regulations that govern the pharmaceutical industry and operates as Compliance Manager for Visions4Health.

Sharon Driver
Associate Director

Conor has over 14 years’ experience as a senior NHS system leader. Until recently, he was Chief Officer of Barking & Dagenham, Havering and Redbridge CCGs, where he led a series of major improvement initiatives locally and across London, including chairing the London-wide Urgent Care Transformation Board, securing agreement to develop the BHR Accountable Care System, and establishing 'Health1000', a new primary care provider model delivering integrated and personalised care. He began his career as an Occupational Therapist and has since worked in consulting for a range of firms, leading public sector transformation work in the UK and Europe. He is a qualified executive coach and a certified Neuro-Linguistic Programming practitioner.

Conor Burke
Strategic Advisor

David’s career spans across roles within the NHS, the Department of Health and large pharmaceutical and consultancy organisations. He has acted as a practicing physician in internal medicine and medical oncology, a strategy analyst, and a commissioner, encompassing contract negotiation and management, clinical governance and pharmaceutical access. His solid background of nearly 20 years is highlighted by significant accomplishments, and he has a history of developing comprehensive strategies by using his experience and insight.

Dr. David Cunningham
Senior Consultant

A registered pharmacist with a diploma in Prescribing Sciences and an MSc in Business Management, along with 10 years' experience as Head of Medicines Management. She has many years of qualitative research experience within private and public sectors, and experience in advising the pharmaceutical industry from a NHS payer and policy-maker perspective. Fiesa is the Superintendent Pharmacist of a small community pharmacy chain.

Fiesa Henstock
Senior Consultant

Lisa is a registered pharmacist with an MSc in clinical pharmacy and has over 20 years of NHS experience. She has worked in community pharmacy, general practice, primary care pharmacy management and planned care clinical commissioning roles. Lisa has extensive experience of medicines management, GP prescribing advice, primary/secondary care interface prescribing support, NHS commissioning, NHS market access strategy insights and medical writing. As a pharmacist who also has an MSc in nutritional medicine, she is somewhat uniquely placed to advise on the use of both nutrition and pharmaceuticals in the prevention and management of illness and disease.

Lisa Jamieson
Senior Consultant

Zak brings 15+ years of commercial experience in the pharmaceutical industry, working closely with key stakeholders, including scientific experts. Most recently, as Disease Area Leader with portfolio responsibility at Novartis, Zak led the haematology marketing team with responsibility for its overall strategic direction and operational delivery. She was also on the Haematology Business Franchise Board. Prior to this, at GSK, Zak held multiple commercial roles across a number of therapy areas including oncology, respiratory and vaccines, straddling strategic and tactical roles at both the global and country level.

Zak Siddiqui
Senior Consultant

Amanee graduated from University College London with an MSc in International Public Policy, equipping her with an excellent understanding of policy research. She undertook research projects focusing on healthcare policy in countries within the Middle East, using quantitative and qualitative methods. Alongside her studies, she had the opportunity to gain work experience in market research.

Amanee Ekbal
Project Manager

Heather has significant experience as a Senior Commercial Director, with over 20 years of expertise in the health and life sciences industry in both private and public organisations. She has a track record in strategy and operations at board level, data and analytics, sales and marketing, and digital transformation. Heather is a great collaborator who enjoys building strong partnerships to drive mutually beneficial outcomes across providers, payers, regulators and patients. She has exceptional experience leading teams, including remote working, agile marketing, and managing innovation and organisational change initiatives to drive business performance.

Heather Hancock
Senior Consultant

Jonathan leads on US-based Visions4DigitalHealth projects, typically with global headquarters organisations. Jonathan began his career at Deloitte, consulting in life sciences and healthcare, where he performed innovation strategy, sales channel strategy and product portfolio strategy. Jonathan went on to be President of MyCauseTV, Director of Business Development at PatientsLikeMe, and Chief Commercial Officer at Cloud 9 Psych. Jonathan is a graduate of Stanford University in Human Biology and founded Stanford Scientific Magazine. He graduated with an MBA and high honours from New York University’s Stern School of Business.

Jonathan Olsen
Senior Consultant


Optimed is a specialist medicines optimisation provider that works collaboratively and in partnership with NHS commissioners and the pharmaceutical industry.

Optimed help to facilitate the introduction of safe and effective medicines, which enable the best possible outcomes for patients.

Prescribing Support Services (PSS) is one of the leading NHS medicines optimisation providers in the UK.

PSS work with several NHS commissioners and GP practices to provide a range of high quality patient-centred clinical services.

Outcomes Based Healthcare (OBH) are experts in defining and measuring health outcomes.

OBH offer specialist advice, tools and technology to help commissioners and providers make a reality of value-based healthcare strategies and outcomes-based contracts, tailored to specific populations and pathways.


Methods Analytics are a leading-edge technology business using the latest techniques and methodologies, artificial intelligence, machine learning, data science and predictive analytics to enable business success. Methods Analytics were created from a function in the NHS whose role was to help doctors and managers make decisions based on data and information as opposed to anecdote and whim. This team worked as an NHS body for 4 years until an NHS reorganisation abolished the host.

The work they had done at a local, regional and national level led to transformative change across the country. The team had a vision to grow and develop the work they had been able to do in the NHS, and so they founded the company to deliver this. Since then, Methods Analytics has grown, creating products and delivering analytics consultancy across healthcare, defence, police, local government and life sciences.

Outcomes Based Healthcare (OBH) are experts in defining and measuring health outcomes.

OBH offer specialist advice, tools and technology to help commissioners and providers make a reality of value-based healthcare strategies and outcomes-based contracts, tailored to specific populations and pathways.

Mprove combines extensive healthcare delivery, strategic consulting and business development capabilities and experience to help health and care technology startups grow. They codevelop compelling value propositions that resonate with priority NHS customers, ensuring they are consistent with the latest policies, commercial frameworks, financial incentives and local priorities.

Using their NHS and life science networks, they help to identify, align and broker business relationships that produce additional customer value through the creation of strategic partnerships and the delivery of joint solutions.

Want to join our expanding team?

For over 10 years, we have invested in maintaining high technical stills, established rigorous governance processes, and built an enviable payer network to ensure we provide sound advice, grounded in insight reflecting the needs of the healthcare system and its stakeholders.


At Visions4Health, our values define what we do and who we are.


We are proud of our honest and transparent approach, and we are committed to operating to high governance standards.


Exceeding our customers’ expectations is our priority. We know the importance of deadlines. We take pride in pre-empting customer needs and take a proactive approach to project planning and delivery.


Our success for over 10 years has given us a proven track record of reliability and quality outputs with timely delivery.


Innovative problem solvers, eager to go the extra mile whilst demonstrating a passionate drive for exceptional outcomes.